Many bold, incredible insights will suffer a similar fate if they are not successfully molded into data stories. Uncovering key insights is one skill and communicating them is another—both are equally critical to deriving value from the data your business is now amassing. Data storytelling represents an exciting, new field of expertise where art and science truly converge. My hope is more data storytellers—from across an organization—will emerge to ensure the survival and adoption of more transformative insights.

Author: Brent Dykes is the Director of Data Strategy at Domo as well as a data storyteller and published digital analytics author (free primer).

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